Clay
Clay is an AI-powered marketing platform that streamlines outbound sales by automating lead enrichment, segmentation, and personalized outreach, enabling teams to scale their efforts effectively.
Useful details for evaluating Clay
Primary Category
Marketing
Pricing Model
Freemium
Related Topics
Sales
Last Updated
Jun 29, 2026
What is Clay?
- Founder: Ryan Narod
- Launch: 2021
- Use Cases: Outbound sales automation, lead enrichment, personalized outreach
- Technology: AI-driven workflows, multi-source data enrichment, CRM integrations
Clay is an AI-powered no-code data enrichment and automation platform built for go-to-market teams to accelerate lead generation, research, and outreach at scale. With its user-friendly spreadsheet-like “board” interface, users can add raw lists from Google Sheets, CSV files, and LinkedIn and enrich them automatically to include verified contact information, company information, technographics and firmographics, and buying signals from over 100 premium data partners like Clearbit, Apollo, and People Data Labs. Clay's built-in AI agents enhance work processes by helping with real-time research, summarizing websites, creating personalized outreach messages, and using waterfall logic when needed to provide the most accurate information.
Once a record is enriched, it may be pushed directly into a CRM or to email tools and connected by APIs and webhooks to automate follow-up workflows and campaigns. By marrying strong data enrichment with workflow automation, Clay saves revenue teams hours of manual work, improves targeting, and finally empowers organizations to scale personalized outreach with accuracy.
What is Clay?
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FAQ
What data sources does Clay integrate with?
Clay integrates with over 100 data sources, including LinkedIn, GitHub, and Google, to enrich lead information.
Can Clay replace my CRM?
Clay does not replace CRMs; instead, it integrates with them to enhance data enrichment and automation workflows.
Is AI involved in the outreach process?
Yes, Clay utilizes AI to automate research, enrich lead data, and generate personalized messaging for outreach.
What is the FETE framework in Clay?
FETE stands for Find, Enrich, Transform, Export—a structured approach Clay uses to build and manage outbound campaigns.
Who uses Clay?
Clay is used by sales and marketing teams across various industries, including companies like OpenAI and Rippling, to scale their outbound efforts.
User Reviews
No reviews yet for Clay.
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